Enabling Global Companies to Land and Scale in Southeast Asia

Through our on-shoring enablement model, Proworks helps technology companies establish their presence in Malaysia and expand into Southeast Asia. From early market entry to operational rollout. We support each stage with structured guidance, local partnerships, and execution expertise.

Picture of Southeast Asia
Picture of Southeast Asia
Picture of Southeast Asia

Trusted by Leading Innovators in Various Industries

  • Company logo of Maxis
  • Company logo of TalentCorp
  • Company logo of TIME
  • Company logo of Valtatech
  • Company logo of Siemens
  • Company logo of Alcatel
  • Company logo of Maxis
  • Company logo of TalentCorp
  • Company logo of TIME
  • Company logo of Valtatech
  • Company logo of Siemens
  • Company logo of Alcatel

Services

Ways How we can Help you

Tailored solutions for your journey.

Tailored solutions for your journey.

Tailored solutions for your journey.

Strategic Advisory

Strategic Advisory

Tailored guidance for digital transformation, combining proven frameworks with deep regional and industry insight.

Regional Expansion

Regional Expansion

End-to-end support for entering and scaling in Southeast Asia, including regulatory navigation, setup, and localization.

Local Partnerships

Local Partnerships

Establishing trusted partnerships and networks to accelerate market traction and operational success.

Program Delivery

Program Delivery

Agile execution of complex initiatives, from planning to implementation, ensuring measurable business impact.

Resource Onboarding

Resource Onboarding

Recruiting and ramping up high-performing local teams aligned to your business goals and culture.

Market Research

Market Research

Actionable insights through in-depth market, competitor, and customer analysis to inform go-to-market strategies.

Our team

Meet our Team

A squad of strategy professionals ready to
help you transform your business.

Portrait picture of Malick Aboobakar, CEO of Proworks
Portrait picture of Malick Aboobakar, CEO of Proworks
Portrait picture of Malick Aboobakar, CEO of Proworks

Founder & CEO

Malick Aboobakar

A seasoned digital leader with over 25 years experience across startups, scale-ups, enterprises, and G2G. He has driven AI, cloud, and automation initiatives, scaled operations across Southeast Asia, and led successful startup exits. Known for turning strategy into impact across tech, government, and global markets.

A seasoned digital leader with over 25 years experience across startups, scale-ups, enterprises, and G2G. He has driven AI, cloud, and automation initiatives, scaled operations across Southeast Asia, and led successful startup exits. Known for turning strategy into impact across tech, government, and global markets.

A seasoned digital leader with over 25 years experience across startups, scale-ups, enterprises, and G2G. He has driven AI, cloud, and automation initiatives, scaled operations across Southeast Asia, and led successful startup exits. Known for turning strategy into impact across tech, government, and global markets.

Portrait picture of Carmen Tang, Senior Partner of Proworks
Portrait picture of Carmen Tang, Senior Partner of Proworks
Portrait picture of Carmen Tang, Senior Partner of Proworks

Senior Partner (Consulting Practice)

Carmen Tang

Over 20 years of experience at firms like PwC, Ernst & Young, Prudential Services Asia, and Siemens, she specializes in shared services, strategic finance, and business transformation. She has led regional consulting and offshoring initiatives, driving operational improvements and change management across complex, multinational environments.

Over 20 years of experience at firms like PwC, Ernst & Young, Prudential Services Asia, and Siemens, she specializes in shared services, strategic finance, and business transformation. She has led regional consulting and offshoring initiatives, driving operational improvements and change management across complex, multinational environments.

Over 20 years of experience at firms like PwC, Ernst & Young, Prudential Services Asia, and Siemens, she specializes in shared services, strategic finance, and business transformation. She has led regional consulting and offshoring initiatives, driving operational improvements and change management across complex, multinational environments.

About Us

Our History

Our History

Our History

Proworks Innovation is a boutique digital consulting and transformation firm based in Malaysia.

We specialise in two core areas:

On-shoring Enablement – Helping international tech

companies establish and scale operations in Southeast Asia through structured, hands-on support

Digital Transformation & Programme Delivery – Leading modernisation initiatives through strategic advisory, cloud enablement, and turnkey project execution

Our clients trust us to navigate complex digital landscapes, bridge execution gaps, and deliver outcomes that are localised, scalable, and aligned with business goals.

Proworks Innovation is a boutique digital consulting and transformation firm based in Malaysia.

We specialise in two core areas:
On-shoring Enablement – Helping international tech companies establish and scale operations in Southeast Asia through structured, hands-on support

Digital Transformation & Programme Delivery – Leading modernisation initiatives through strategic advisory, cloud enablement, and turnkey project execution

Our clients trust us to navigate complex digital landscapes, bridge execution gaps, and deliver outcomes that are localised, scalable, and aligned with business goals.

Proworks Innovation is a boutique digital consulting and transformation firm based in Malaysia.

We specialise in two core areas:
On-shoring Enablement – Helping international tech companies establish and scale operations in Southeast Asia through structured, hands-on support

Digital Transformation & Programme Delivery – Leading modernisation initiatives through strategic advisory, cloud enablement, and turnkey project execution

Our clients trust us to navigate complex digital landscapes, bridge execution gaps, and deliver outcomes that are localised, scalable, and aligned with business goals.

2001 to 2018

Proworks Services Sdn Bhd was founded in 2001, our initial mission was to empower traditional businesses in a transformative journey, leveraging agility and entrepreneurial experiences from the Dotcom era. Initially focusing on consulting, program management, and outsourcing (2001-2010), we later transitioned into a digital-centric approach (2011-2018), expanding our services to digitalisation, cloud, and Big Data Analytics. Throughout, our clients benefitted from successful digital use cases and pioneering internet business models.


A key strength of our founding team is their immersion in external organisations, be it private, public, or governmental, solving large-scale business or national problems. Returning to Proworks, they bring back invaluable experience that directly benefits our clientele.


In 2018, Proworks Services Sdn Bhd gracefully concluded its operations, marking the transition of the founding team to continue their journey within the government ecosystem.


2023 to Present

⁠⁠Proworks Innovation Sdn Bhd was reborn in 2023, with a renewed focus and a blend of founding and new members. Our aim is to explore opportunities in the realm of AI and tackle the associated challenges head-on.

Contact us

Let's Connect

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